Public relations PR report
PR report
Partners in Service.- Lions Clubs International and Classic FMSome of you complain that Lions get little widespread publicity at National level. Opinion says we don‟t get as much credit as we should or could for national partnership projects. Many Lions feel that with more publicity, more people would be aware of LCI and perhaps recruitment would be easier. The current situation is about to change. Classic FM and the Lions Clubs of Great Britain will soon announce they are joining forces as Partners in Service. The aim is hold a few well publicised events over the next couple of years. Classic FM have the means to provide publicity via their website and radio broadcasts. Lions Clubs International has the manpower to raise money for charitable causes. Why Classic FM? How many times have you heard it said that Lions are the best kept secret? Well to overcome secrecy we need publicity – at club level you work hard to obtain the publicity to nurture our growth. At Multiple District level we have been working hard to obtain the publicity to ensure we as Lions raise our profile, The National Memorial Arboretum Shelter, and St Dunstan‟s are the latest examples. However we need to do more and a partnership with Classic FM as “Partners in Service” brings together a National Brand and our Local Strength. Classic FM have 6m listeners a week, and a website that receives 600,000 hits a day. Lions of MD105 have 17,000 members in 900 Clubs serving their local community. As a first stage in the partnership, Classic FM have asked for help with their Christmas appeal. We are getting to this later than hoped but let‟s do something if your club has the time to spare at this busy part of the year, much of which you have been planning for a long time. You are asked where possible to dedicate some of your Christmas carol concerts or sleigh collection to the current Classic FM appeal for The Nordoff Robbins Charity. This is a musical charity which delivers some 4,000 music therapy sessions a year to those who need this valuable service, but as important is the training of Therapists to continue and expand this work in the future. Classic FM wants to know if you are getting involved and will publicise events on a dedicated Lions‟ web page now established on the Classic FM website. Classic FM will produce a master poster layout to help publicise events (carrying the Lions/Classic FM Partners in Service logos) and they have made available 100 copies of a Christmas Carols CD free of any Performing Rights issues. Then as the events approaches Classic FM will seek to publicise events on air, Classic only has 6 minutes of chat/advertising per hour which restricts opportunities. In the January 2012 Classic FM will provide a summary of air time with a value if paid by advertisers. After the event has been held Clubs can put pictures of their event on picture gallery on this Lions web page, this will show your club in action to a wider audience than currently look at MD/District/Club websites. Lions will also receive a report showing the number of hits received by the dedicated Lion‟s page and also the number of people transferring to the find a Club pages. In line with the October Council Decision, we have agreed to work on a long term partnership as “Partners in Service” working together to select the beneficiaries of our work, using Classic FM‟s web site to encourage people to find out more about Lions, and organising a major fund raising initiative during which we will raise the profile of Lion‟s throughout the Multiple District. It‟s an exciting opportunity to throw off the veil of secrecy, but we will not get something for nothing we have to get involved to get the rewards. Those of you who can help now, please help. As the partnership develops hopefully more clubs will become involved and the time we invest will be rewarded with growing public awareness of our work, and just how hard we work to deliver SERVICE. In addition more people will want to get involved and join our Lions Clubs. Multiple District PR Committee District PR ReportPR Officer's Report for December 2011 A story was produced on the plans for Past District Governor Eric Wright to form a losse grouping of marketing and sales 'ideas' men and women. The aim is to drive membership initiatives with the widest range of out of the box suggestions and innovative approaches to attracting people to the concept of Lionism. Three new District pull-up displays were acquired for lending out to clubs in 105C. Upcoming events where they will be used are the Magic Night in Otley in support of the German Exchange programme and a Santa's Dash in Huddersfield on 11 December. Plans for new membership activity have been laid in support of Skipton and Craven club.
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