Public relations
Public relations
Incoming Officers Seminar/Training DayAdvance Diary Date Sunday 9th May, Ramada Jarvis, Wetherby This applies to:
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Training dayAdvance Diary Date Incoming Officers Seminar/Training Day Sunday 9th May Ramada Jarvis, Wetherby This applies to: All Club Presidents, Secretaries, Treasurers, Zone Chairmen and District Officers It is also open to all Lions and Lionesses who wish to attend Lion Eric Wright Lions and media interviewsPR/Marketing - What's the point?So there you are, you've followed all the articles on PR and the advice on promoting your Club and Lions, You have used the blueprint for success, the Club is now well known and new members have come flooding in. What? It isn't........they haven't? Guess all that advice was a load of rubbish! We've all been there. The fantastic sure-fire PR event has been organised, the Press have been invited, all the promotion put in place and nothing, not a sausage (let alone a column inch) of publicity. Or, you've held the membership drive, 'tickled' the prospects (so to speak) and then waited (and waited, and waited) for the members to come flooding in with-out success. So the pessimists were right - it failed just as they (repeatedly) said it would, so it‟s all a waste of time - right? WRONG. WRONG, WRONG. Publicity, membership growth, it‟s all the same issue - AWARENESS. Of course there are disappointments - maybe many of them - after all, nothing is certain - except that you NEVER succeed if you don't try. To be negative, to give up trying, is simply to 'bunker down' and wait for the inevitable decline and eventual end of your Lions Club. It can be frustratingly depressing at times (I know, the feedback on these PR articles is virtually zero). But you simply have to believe that drip feed of information will raise awareness. So, promote your Club in every way you think possible – provide PR to every event, make it a condition not an exception, no matter how many times you are met with disappointment or failure. Simply don't give up. It may not bring results today or even next month but raising your club‟s awareness will bring results eventually I'm certain. Just because something doesn‟t do what you planned it to do, does not mean it is useless. Persevere, and eventually 1st VDG Eric Wright |
Lions Information & Training DayHuey Blue, Eva Reddy, Ray O Sunshine and Cary & the Homemakers. These were four perceptive characters who were introduced to those attending the Lions Information Day at Wetherby on Sunday 29th November. A full house of almost eighty sat down to take part in the fun and experience as Lion Michelle from Jigsaw@work led us on a journey of self discovery, each of us relating to these four characters as we either identified or were ourselves identified. Given the poor weather this was a really very good turnout with almost eighty Lions Lionesses, wives and partners travelling from all over Yorkshire braving the overnight continuous incessant rain to journey to Wetherby for the Information Day. As always it is useful to have a great warm up to get the day started, and the other member of team "Jigsaw@work" Lion Keith did this with his novel hand clap exercise. This exercise produced a few thinkers, a few that were innovators, a few who were sexy. And eventually even fewer who just thought that they were sexy. To help create a family day a separate arrangement was made for the ladies. Penelope Worsley gave an illustrated talk on the voluntary work that she does to fund raise for the Karen Hill tribes of Tibet. Then after lunch Liz Harrison introduced the art of card making, when she demonstrated one of her many talents. The main aim of the Information Day was to have fun whilst sharing information and ideas with each other and with the District. I believe that together we achieved this. A great deal of very useful information was collected on the flip charts and all has been saved to be looked at and reported. The aim of course not to waste the information gained but to use it to where possible to improve and enhance what we do and how we do it. "An enjoyable day" was one comment received, it was completely different from what we expected, and "it was fun". I am sure that we did not get it all right on the day, perfection requires practise All in all a great day, and if by any chance you find yourself being quizzed by the person sitting next to you at your next club meeting and being asked some very strange questions, don’t worry too much it is just your fellow Lion trying to establish if you are an Eva Reddy or a Heuy Blue. Lion Eric Wright District PRO
Many clubs tell me that they struggle and have great difficulty to get Club News into their Local Paper; it is understandable that many become quite disheartened as a result. I am sorry, but there is no easy solution to the problem and what might work with one editor may well not work with another. So let us look at what may work. |
